The vision of reusing used coffee grounds gave rise to an innovative material in the form of coffee cups and reusable cups. At Kaffeeform, sustainability and resource conservation go hand in hand with design and presentation, thereby easing their way into everyday life. The new company wants to inspire and encourage consumers to make more informed purchasing choices and to rethink consumption. The reusable cup made from coffee grounds may be considered a first step towards zero waste and a plastic-free future.